Challenge: Develop a flexible brand for a museum that could use a rebrand.
My goal was to give the Detroit Institute of Arts a fresh new look that embodies the museum's character and provides flexibility to properly showcase the wide variety of masterpieces the DIA is known for. The new sleek logo gives the museum an updated, modern look while keeping brand flexibility in mind. The large shapes that create the logo become a consistent brand elements that are used to showcase the brand patterns, colors, textures, and images. The DIA’s new flexible branding is displayed across the exterior signage, gift bags, website, posters, and more. The brand applications, research, brand elements, and guidelines are all included in the brand identity guide that explains how the new branding should be properly implemented.
