Challenge: Develop a new product for an existing brand and target it to a new audience.
Young adults that grew up drinking Kool-Aid can now enjoy Zing. This new product allows adults to add flavor to their spirits without adding calories. Young adults can enjoy the nostalgia of Kool-Aid with a new elevated taste. The packaging is more sophisticated but with a playful spin on the Kool-Aid Man character. The small packaging allows users to bring Zing wherever their night takes them.
