After the “That Moment When…” campaign came to a close, DMG needed a new branding campaign. After consulting with the agents, there was a strong response asking to shift focus to the various advantages DMG has to offer their clients. The “DMG Difference” was born.
What is the DMG Difference?
The DMG Difference is the unique experience that the Dawn McKenna Group provides to each client. Unmatched marketing, unparalleled connections, boutique service, and local expertise are a few of the many qualities that contribute to the DMG Difference. The campaign expresses the “differences” that have set DMG apart from competitors and have made DMG the #10 team in the nation.
