Challenge: Conceptualize a company and develop a logo in addition to a visual identity for the brand. Show the brand identity through print and digital applications.
Cut & Pour is a customized subscription box for wine and cheese lovers. This company provides a personalized experience for each customer by tailoring every box to each individual. The process starts with a quiz that will determine the customer’s desired price range, taste preferences, and more. A Cut & Pour specialist hand picks wine and cheese pairings based on the individual's quiz results. Each box contains 2 pairings and a detailed booklet that explains the flavor profiles of each product and why they are paired together. On the Cut & Pour website, users can provide feedback about their experience, reorder their favorite items, or order their next box.
