DMG, the Dawn McKenna Group, is an esteemed luxury real estate group. As the #1 team in Illinois and the #1 large team in Naples, FL, it is imperative to have branded collateral and promotional materials that accurately fit the DMG brand.
By reworking some of the existing brand elements and introducing a few new ones, I developed DMG’s visual identity to better reflect the brand’s qualities: sophisticated, high-end, chic, and exclusive. Strengthening the brand’s visual identity has allowed DMG to stand out from competitors, establish brand awareness, and provide a better brand experience for clients.
