Challenge: Create a visual identity for a product to soon hit the shelves. Design a logo, brand elements, and packaging for the new product.
Amplio is a headband that improves memory and concentration. This product is being marketed to college students to assist with studying. The minimalistic and clean logo portrays the product’s modern and sophisticated technology. The graphic element displayed throughout the branding loosely resembles the network of brain neurons. This eye-catching pattern generates interest while enforcing the innovative and advanced qualities of the brand and product. The branding reveals the cutting-edge and refined technology of Amplio. These qualities resonate with a large amount of college students that are interested in modern technology, making Amplio the new must-have product on the market.
